And the use of social media Instagram provides many benefits and advantages for Grobogan travel community in promoting the tourism potential of the area. The results showed that in the promotion of the tourism potential of the area may go well and smoothly through the four stages, namely the presence of communicators, messaging, media and communicant. Data is collected using semi-structured interview technique.Data analysis method used in this research uses triangulation. The object of the research is the account of whis is used to promote the potential of areas tourism. the objective of this research is to describe the use of instagram done by wisata grobogan community in promoting potential of areas tourism.This research applies qualitative descriptive method. one example of online community in the field of tourism is wisata grobogan community. Promoting tourism potential can be carried out easily by these online community. Social media is used for means of spreading information, communication and promotion. Vol.The existence of online community in the field of tourism through social media constructs the new form of developing and operating tourism sector. Rambang dengan Menggunakan Metode EPIC Model. Analisis Efektivitas Iklan Sebagai Salah Satu Bauran Pemasaran Perusahaan dan Penerbit PT. Tjiptono, Fandy, (2008) Strategi Pemasaran, Edisi Kedua, Penerbit Andi Offset, Yogyakarta Manajemen Pemasaran Modern Edisi kedua cetakan kesebelas. Metode Penelitian Kuantitatifdan Kualitatif. Dinas Kebudayaan & Pariwisata Provinsi Lampung. Rencana Strategis (Renstra) Pariwisata Lampung Tahun 2010-2014. Mengukur Efektifitas Program Promosi dan Analisis Kasus Menggunakan SPSS. Purwanto & Purwanto.,2013.Statistik Untuk Ekonomi dan Keuangan Modern.
Consumber Behaviours & Marketing Strategy: 9 Edition. Tourism 3.0: turning Tourist to Advocate. Marketing in Travel & Tourism 4th Edition. Middleton,T.C.V, Fyall, Alan & Morgan, Micheal. Praktikum Metode Riset Bisnis Jilid 1, Jakarta: Salemba Empat Manajemen Pemasaran, Edisi Ketiga Belas, Jilid 2, Erlangga, Jakarta. Kotler, Philip & Kevin Lane Keller, 2009. Hasan, Ali, 2015 Tourism Marketing, Jakarta: PT Buku Seru Tourism Principles, Practices, Philosopies. Semarang: Badan Penerbit Universitas Diponegoro. Aplikasi Analisis Multivariate dengan Program SPSS. the ineffective communication mix to promote tourism in Lampung province was Words of Mouth with the EPIC rate value of 2.54.ĭurianto, Darmadi. The result showed that the Event and Experience were the most effective marketing communications to promote tourism in Lampung province with the EPIC rate value at 3.65 and categorized effective, while the Advertising and Interactive Direct Marketing were in the category of Effective Enough with the Epic Rate value of each at 2.69, and 3.29. The analysis method used in this study was EPIC model that measure d the effectiveness of marketing communications mix based on four dimensions: Empathy, Persuasion, Impact and Communication. The objective of this study was to measure the effectiveness of every marketing communications mix of tourism in Lampung Province. To promote tourism destinations, the Tourism agency of Lampung Province perform four tourism marketing communications activities, namely: Advertising, Events and Experiences, Words of Mouth, Interactive Direct Marketing. prevention costs, appraisal costs, internal failure costs, external failure costs. leadership, prostitution motivation, personality, experience or knowledge of, interest in entrepreneurship ncentives, Leadership, Performance performance, female employees, gender mainstreaming. Empowerment, Management Change, Tecknology And Strategic Alignment Ethnics, Communication, Conflict Formulation, Profit sharing, Freehold Titles, Building Right Titles, Right to Use Titles Gross Domestic Product, Gross National Income, Corruption Implementation of infrastructure programs, simultaneous movement to build villages, cultural approaches Incentives, Work Motivation,and Performance Management, Participation, Development, Empowerment, and Village Fund Organizational culture, work motivation, employee performance Performance, Maqosid Sharia, Shariah Supervisory Board Social Capital, Income, Norms, Network, Trust Wages, Policy, Employers, Workers incentives, morale, employees Preliminary incentives, supervision, productivity. Communication, Development, Human Resources (HR), Environment Communication, Work Discipline, Employee Performance.